Real Madrid signs deal with Visit Dubai to curate unique experiences

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LaLiga’s Real Madrid has inked a partnership with Visit Dubai, the city’s official tourism board, to provide special and unique experiences for both fans of Dubai and the Spanish football club.

The collaboration was formalised between Real Madrid president Florentino Pérez and Issam Kazim, chief executive of Dubai Corporation for Tourism and Commerce Marketing (DCTCM).

Through the collaboration, which is part of the recently announced Dubai-D33 Economic Agenda, will include Real Madrid’s first men’s and women’s teams and also introduce a taste of Dubai at Santiago Bernabéu stadium. 

Also present at the signing was José Ángel Sánchez, director general and Emilio Butragueño, director of institutional relations at Real Madrid. 

Butragueño commented: “We are very proud of this new partnership with Visit Dubai as the club’s first official destination. Dubai is striving for excellence in all its entertainment activities, a goal shared by the club. We are delighted to be bringing this exciting tourist destination to our fanbase of millions of Madridistas around the world.”

Kazim added: “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights. 

“With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in.”

A Real Madrid theme park is also planned to open at Dubai Parks and Resorts in the near future. 

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