‘Here Lies Love’, a Broadway musical created by artists David Byrne and Fatboy Slim, has partnered with The Broadway Exchange to offer a digital ticketing loyalty programme, which will reward fans that experience the show multiple times.
According to Broadway News, the partnership will offer buyers flexibility on dates, times and seating options.
Ticket-buyers will be able to purchase four-ticket packs that can be redeemed for any performance, within 48 hours of showtime, for either Dance Floor or Mezzanine locations. Ticket-buyers will not be asked to pick seats or dates when purchasing these packs, as holders will be able to chose up to two days before a show.
The packs can be used any time up until December 19, excluding performances scheduled for between November 20-26.
‘Here Lies Love’ is undertaking its first Broadway run at the Broadway Theatre, after Off-Broadway and London stints in 2013 and 2014.
The Broadway Exchange, a marketplace for digital collectibles relating to Broadway, will also offer fans a limited-edition collectible from the show each time they attend a performance.
“We think this is the future of fan engagement for Broadway and it’s no surprise to us that the revolutionary musical Here Lies Love is the show to revolutionise this experience,” said Ron Guirguis, chief executive of The Broadway Exchange, as reported by Broadway World.
“Because the multi-ticket packs have such a great price and can be used anytime over a three-month period, fans have the flexibility and freedom to see the show how and when they want. Add in the free digital collectibles and exclusive access to content and cast autographs, and fans can finally be rewarded for seeing a show multiple times. It’s basically a gift certificate meets a frequent flyer program for Broadway.”
The programme has been temporarily paused by The Broadway Exchange, which added that there will be more information soon.