Broadway’s ‘Six’ to offer own loyalty scheme

Featured Image: Otto Colwill/CC BY-SA 4.0/ Edited for size

The Broadway production of ‘Six’ has unveiled a loyalty programme in partnership with ticket seller Broadway Direct. 

The ‘Six Royalty Programme’ has been designed to incentivise frequent attendance at the musical, which is currently being staged at the Lena Horne Theatre in New York.

The programme will see theatre-goers count every visit to ‘Six’ purchased through the Broadway Direct platform towards unlocking six levels of rewards.

Tickets purchased for ‘Six’ dating back to January 1st, 2024, will count towards the total.

Broadway fans will be able to earn exclusive merchandise and experiences with each level unlocked. For example, merchandise will include a ‘Six’ selfie ring light, Holbein sunglasses or a ‘Six’ Bluetooth speaker.

Frequent attendees will also benefit from exclusive experiences – those that purchase 18 tickets will be able to receive a personalised video message from one of the ‘Six’ queens. Additionally, those that purchase 24 tickets will earn a meet-and-greet.

Last year, the Broadway production of ‘Here Lies Love’ also offered digital rewards alongside its flexible dates and seating ticket initiative.

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