Technology

Tickets for Good utilises Spektrix partnership to open up theatre

Featured Image: Courtesy of Tickets for Good

Featured Image: Courtesy of Tickets for Good

Tickets for Good, which distributes free and discounted event and theatre tickets for NHS staff, charity workers and those on a low income, has now fully integrated with the Spektrix platform following an initial partnership in 2021. 

Spektrix is a provider of box office and theatre ticketing software.

Launch partners include Spektrix clients Chichester Festival Theatre and Bristol Old Vic, which will begin to allocate tickets to Tickets for Good using the new system.

Tickets for Good is not only aiming to give back to those that work tirelessly to support others, but also to open up theatre to a wider audience. The platform works with over 400 UK event organisers and venues utilising Spektrix, meaning locations countrywide will be able to develop new audiences.

“Connecting with a diverse range of audiences is a priority for the arts, culture and entertainment sector. We’re confident this new integration between Tickets for Good and Spektrix will support greater access to the sector, making it easier and faster for our users to reach new, deserving, and historically underrepresented audiences,” said Liv Nilssen, director of sector strategy at Spektrix.

“We are proud to be working collaboratively with Tickets for Good, our users, and others seeking to unlock opportunities to widen and grow audiences.”

Pippa Le Grand, UK operations director at Tickets for Good, added: “I’m delighted on behalf of the many people who rely on Tickets for Good to ensure they can attend events who will now benefit from a vastly enriched range of events.”

Spektrix users will be able to donate tickets to the Ticket Bank, Tickets for Good’s newest platform, which was launched in September last year. It was endorsed by key supporter and shareholder, British singer Robbie Williams.