Former SM Entertainment chief executive Nikki Semin Han has established a new US-facing K-pop agency and music label, Titan Content.
The business has been formed with offices in both Los Angeles and Seoul as Titan Content seeks to break its upcoming roster of artists into the lucrative US music market. Han, who takes the role of chair, has teamed up with a group of former colleagues from SM Entertainment to launch the agency.
Titan Content is currently working on launching two K-pop girl groups, two boy groups, a male soloist and a female soloist by 2028. The company also plans to “combine traditional K-pop business models and content with Web3, metaverse and AI innovation”.
“With a proven record of elevating global superstars, Titan’s founders and executives have played key roles in helping shape K-pop and making it a global lifestyle with passionate fans across the world,” Han said. “Together, we’re creating a company where artists thrive, fans come first, music takes centre stage, and industry disruption reigns supreme.”
Connecting East and West
Han was previously the CEO of SM Entertainment, one of K-pop’s biggest labels housing some of the industry’s top acts, such as Girls’ Generation, f(x), NCT, SHINee and more. After leaving the company, Han went on to become president of TV production company Astory, which was behind the 2022 hit K-drama Extraordinary Attorney Woo, as well as CEO of Astory subsidiary AIMC.
Titan Content’s CEO is Katie Kang, with Lia Kim as chief performance officer and Guiom Lee as chief visual officer. Kang has worked with K-pop groups such as TVXQ, Super Junior, Girls’ Generation, F(x), SHINee, EXO, NCT, Red Velvet, The Boyz, and many more.
“By connecting the East and the West, Titan plans to lead the K-pop revolution on a global scale,” said Kang. “Not only will we utilise our vast experience and expertise to develop and create beloved K-pop artists and brands, we will also push the industry forward through savvy Web3 disruption.”