New sports-focused tour operator launched

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A new tour operator offering packages for sports and high-end experiences, Vedere Travel, has launched with a focus on direct-sell and trade sales.

As reported by Travel Weekly, Vedere was set up and launched in late November by Alex Catton, former head of sports at ITC’s luxury sports brand Spectate, which sells sports travel experiences for the likes of Formula 1, cricket, horse racing, golf and more.

Vedere has received investment from Travel Seen, an online agency set up by former chief executive of travel company ITC, Jennifer Atkinson.

The tour operator will not only offer trips to a number of sporting events like Formula 1, but will also offer experiences at music festivals including Glastonbury Festival, Coachella and Adele’s Las Vegas residency.

Prices per person will range from roughly £2,000 (€2,310/$2,526) to £100,000.

Catton told Travel Weekly: “My business model is not mass-market – we’re offering unique experiences.”