Featured Image: Mike Newbry on Unsplash
Online ticket marketplace TicketSmarter has penned a deal with the United States Modified Touring Series (USMTS) to become the motorsport series’ official ticket resale marketplace.
As part of the deal, primary and secondary marketplace TicketSmarter will also become the ‘#1 Fan’ sponsor, with a focus on fan experiences.
In this role, TicketSmarter will award $25-off (£20/€23) certificates, which will be handed out to the first person standing in line at the grandstand ticket booth wearing a USMTS driver shirt. The driver must be in attendance, and minimum purchase requirements may be included.
In addition to padding the points fund for all competitors, TicketSmarter will provide a $100 voucher good for one event of the Summit USMTS National Champion’s choice.
This year was USMTS’ 24th season, with the motorsport series witnessing roughly 20,000 men and women competing across the US on any given weekend. The series claims that its fan-friendly format means that the USMTS ‘routinely competes in front of capacity crowds’.
Earlier this year, TicketSmarter extended its partnerships with obstacle course race series Spartan Race, as well as MMA organisation PFL.
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