Bloomberg Philanthropies has opened up the latest round of its expanded Digital Accelerator Programme for non-profit cultural organisations in the US and the UK.
The aim is to support these organisations in strengthening their technology and management practices in order to improve operations, generate revenue, fundraise, engage broader audiences and expand programming.
Non-profit cultural organisations with annual budgets of £500,000 (€584,000/$634,000) or more or that have been in operation for a minimum of three years can apply here before March 13, 2024. As many as 50 organisations will be accepted for the next round of the programme.
“We launched the Digital Accelerator Program to help cultural groups use technology better, and over the past two years, the positive, sustainable impact we’ve made has been really encouraging,” said Patricia Harries, chief executive of Bloomberg Philanthropies.
“Participants in the program are successfully increasing their audiences and revenues, so now we’re expanding it – and meeting the growing demand from arts organisations seeking to strengthen their operations, reach new customers, and keep them coming back.”
The Digital Accelerator Programme was launched in July 2021 and is working with almost 150 arts organisations in the US and the UK. For example, Serpentine Galleries in London implemented a new ticketing system, which has reduced no-shows by 35% due to a reminder email strategy. This also resulted in nearly 6,000 new online donations made through ticket add-ons.