Seat Unique reveals Stuart Broad as brand ambassador

England cricketing great Stuart Broad has been named as a brand representative for premium ticketing marketplace Seat Unique.

Broad joins the likes of former Wales rugby union captain Sam Warburton OBE, Wales and two-times British & Irish Lions player George North, and England cricketer Lauren Bell as representatives, as well as investors Sir Clive Woodward and Chris Kamara MBE.

The partnership will see Seat Unique work with Broad to expand the reach of the brand across live sport, music and cultural events.

Regarded as one of England’s greatest fast bowlers, during the 2023 Ashes Broad became just one of few players to take 600 wickets in Test cricket before going on to announce his retirement.

“Being a brand ambassador for Seat Unique is a thrilling opportunity. As someone who has dedicated their life to sports, I know firsthand the power of live experiences,” said Broad.

“Seat Unique’s approach to making premium experiences accessible to all fans is unparalleled, and I am excited to be part of a movement that will bring fans closer to the game they love.

“Football, golf, rugby union, and cricket hold a special place in my heart, and I am delighted to work with Seat Unique to bring that same sense of excitement to fans across the globe. Just as my passion for sports runs deep, so does my appreciation for music, adding another layer of excitement to life’s experiences.”

Robin Sherry, chief executive and founder of Seat Unique, added: “We are absolutely thrilled to welcome legendary England bowler Stuart Broad as the latest addition to Seat Unique’s team of brand ambassadors.

“Stuart is a professional sportsman who truly understands the significance of creating unforgettable live experiences for fans. His dedication to consistently enhancing the fan experience aligns perfectly with the values of the Seat Unique team.”