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Chelsea has set what is thought to be the most expensive ticket price in Premier League history by charging £5,000 ($6,300/€5,850) for a seat in the “Dugout Club” in the match against Manchester United on April 3.
The Dugout Club ticket will position fans just behind the home side’s manager Mauricio Pochettino on the sideline at Stamford Bridge.
Manchester City had previously been reported to charge the highest matchday price for its “Autograph” package, which costs up to £4,200 and includes a meet and greet with a club legend, tour of the stadium, and entrance to the “Tunnel Club” where supporters can watch the players from a glass tunnel.
West Ham United offers a £4,000 ticket that includes a helicopter ride over London, while the most expensive non-executive season ticket in the division is at Fulham, which charges £3,000.
Chelsea’s high price has not gone down well with fans of the club.
“£5,000 is an alarming amount to spend on a ticket and is totally unaffordable for your ‘average football supporter’ – it is really poor that these influential seats behind the bench are being filled by corporate visitors,” vice-chair of Chelsea’s Supporters’ Trust Dom Rosso told The Telegraph.
“More and more general admission seats at Stamford Bridge are being made unavailable and have been transferred to Club Chelsea – many fans feel like the club is prioritising its Club Chelsea guests over loyal supporters. Record-breaking premium pricing has clearly increased matchday revenue and we sincerely hope that this additional income will be considered when deciding future general admission season ticket prices.”
Tickets in the Dugout Club have been on sale for just over £700 this season, but the price has been increased for the visit of Erik Ten Hag’s side.
A ticket in the special area, which features “luxury padded seating”, is priced at more than £2,000 for Wednesday’s (February 28) FA Cup tie against English Championship club Leeds United.
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