Lions launch packages for 2025 Tour to Australia

The British & Irish Lions rugby team has launched match ticket-inclusive travel packages for its 2025 Tour to Australia. 

More than 300 options are available for fans to choose from, and for the first time, customers will be able to extend their trip, stopping off in destinations such as Fiji, Dubai or Singapore.

As well as the three Test destinations of Brisbane, Melbourne and Sydney, fans can really explore Australia by adding additional stops to their package. Deals range from weekend breaks for those wanting to stay with friends and family in Australia, to a 39-night trip featuring 10 destinations and all nine British & Irish Lions matches.

Prices begin at £725 (€848/$923), and the package on sale coincides with Rugby Australia’s public ticket sales for the Tour.

British & Irish Lions bosses have also warned fans from the UK, Ireland and Europe that tickets bought through sources other than Lions Rugby Travel, or appointed firms, will be unofficial and cancelled.

“Our purpose at The British & Irish Lions is to unite and inspire through extraordinary rugby experiences and for many fans a Lions Tour is a once in a lifetime experience,” said Ben Calveley, chief executive of The British & Irish Lions.

“We are delighted to announce the launch of the ticket-inclusive Tour packages giving fans the opportunity to be part of one of the most eagerly anticipated Series in history. The fans are what makes a British & Irish Lions tour so special and we are looking forward to welcoming the iconic sea of red to Australia in 2025 as they get behind Andy and the team.”

The British & Irish Lions and Rugby Australia announced last year the creation of a joint venture for the 2025 Tour. The joint venture model was successfully introduced for the 2021 Tour of South Africa, and will aim to maximise the Tour’s offering.

Brisbane’s Suncorp Stadium will host the first Test of the 2025 Tour on July 19 while the second will be played on July 26 at the 100,000-capacity Melbourne Cricket Ground (pictured). The final Test will be played at Sydney’s Accor Stadium on August 2.

Additionally, the Lions will face an invitational Australian and New Zealand team at the Adelaide Oval, as well as games against Australian Super Rugby Pacific sides in Perth, Brisbane, Sydney, Canberra and Melbourne.

Official supporter travel packages will include hand-picked accommodation, the option to include or find international flights, airport and hotel transfers, 24/7 customer support, merchandise including a Lions jersey, financial protection, and a contribution to carbon footprint offsetting. Some packages will include additional excursions such as wine-tasting and a trip to see Uluru.

Next year’s Tour will also see exclusive access to the Lions Den and Theatre, which will be a pre-match party with entertainment, celebrity talent, rugby legends, live music, and food and drink. The Lions Theatre will be an insightful rugby-focused event with exclusive content.