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ASM Global has entered a strategic partnership with the King Abdullah Financial District Development and Management Company (KAFD DMC), which will see it lead the operation and management of the latter’s Conference Center in Riyadh.
ASM Global aims to establish the venue in Saudi Arabia’s capital city as a premier place for international gatherings, trade shows, and cultural experiences.
The Conference Center includes a 1,215sqm banquet hall that can accommodate up to 800 guests, a 600-seat auditorium, and several outdoor plazas. It is fitted with operable walls and retractable projection screens allowing for different configurations and digital networking.
“Our commitment to excellence in venue management, event production and customer service aligns perfectly with the KAFD Convention Centre’s vision of becoming a global event destination,” said ASM Global’s executive vice-president of Asia and MENA (Middle East and Northern Africa), Paul Sergeant.
“With ASM Global MENA’s extensive global network, expertise and industry-leading technology, we aim to provide event organisers with the tools and support they need to host successful and memorable events.
“As we embark on this exciting journey, ASM Global is committed to upholding the highest standards of sustainability, innovation and community engagement. We look forward to building lasting partnerships with event organisers, local businesses and the Riyadh community to create a thriving event ecosystem.”
The King Abdullah Financial District is home to 1.6 million square metres of office space, venues, and residences that are designed to transform the way urban communities live.
It is also the largest Platinum LEED (Leadership in Energy and Environmental Design) certified mixed-use business district in the world.
“This collaboration underscores our commitment to delivering unparalleled event experiences within an integrated and comprehensive business and lifestyle destination, by working diligently with all concerned parties, in order to achieve the ambitious goals of Vision 2030,” said KAFD DMC Gautam Sashittal.
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