Featured Image: New York Mets
Ticketing platform SeatGeek has increased its Major League Baseball (MLB) roster by entering into multiple partnerships with 10 new teams.
The Boston Red Sox, Atlanta Braves, Florida Marlins, San Diego Padres, Seattle Mariners, St. Louis Cardinals, Houston Astros, Baltimore Orioles, Colorado Rockies, and Milwaukee Brewers have all signed deals with SeatGeek.
“We are pleased to partner with SeatGeek as the official ticket marketplace of the Boston Red Sox,” said Troup Parkinson, executive vice-president of partnerships at Boston Red Sox.
“Through this partnership, SeatGeek will enhance the experience of our ticket buyers and season ticket holders, providing another touchpoint to the club’s connection to our fan base.”
It now means that SeatGeek has 14 clubs in its portfolio including the New York Mets, Philadelphia Phillies, Texas Rangers, and Pittsburgh Pirates, who all renewed their sponsorship agreements this year.
SeatGeek states that it chose its team partners based on factors including demographics and market share, while its selection offered it a variety in size and scale across the MLB according to the Sports Business Journal.
The agreements include in-stadium signage, including home plate, LED, and outfield wall signs.
“We’re all about creating a ticketing experience that fans can trust, and can’t wait to partner with the Braves this season,” said Sarah Kettler, vice-president of marketing and communications at SeatGeek.
“This partnership lets us expand the impact of our MLB league relationship while giving Braves fans a better way to buy and sell their tickets.”
The company is also working with clubs to engage and educate their season-ticket members on the benefits of using SeatGeek for buying and selling tickets. This comes as part of the release of its Next Fan Up product, which aims to make it easier to buy bulk-list tickets.
In February of last year, SeatGeek became the official ticket marketplace of MLB, replacing StubHub.
The deal guaranteed the league around $100m (£79m/€92m) per year over five years.
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