Live Music

Jennifer Lopez alters tour name following reports of low ticket sales

Featured Image: Chairman of the Joint Chiefs of Staff/ CC BY 2.0 / Edited for size

Jennifer Lopez has rebranded her upcoming string of shows as a greatest hits tour, following reports of low ticket sales and axed dates. 

According to numerous reports, low ticket sales have forced the name change from the original ‘This Is Me…Now’ tour to ‘This Is Me… Live | The Greatest Hits’. The tour, with the initial moniker, was announced to coincide with the release of Lopez’ latest album of the same name in February.

Variety reported that the album sold just 14,000 copies during its first week, becoming just the second of Lopez’ nine studio albums to place outside of the Top 10 on the Billboard 200 chart.

The studio release was a part of a self-financed multimedia project, including the tour and two films.

Live Nation, which is producing the tour, has not publicly commented on the name change. The entertainment giant’s website still uses a mixture of ‘This Is Me… Live’ and ‘This Is Me Now The Tour’ on its listings.

Seven shows were quietly cut last month according to reports, a couple of weeks after tickets for the tour went on sale.

The North American tour will now feature 30 dates between June 26 and August 17. Stops include Kia Center in Orlando, Acrisure Arena in Palm Springs, PPG Paints Arena in Pittsburgh, Scotiabank Arena in Toronto, Madison Square Garden in New York, and more.