RB Leipzig implements minimum attendance to combat season ticket no-shows

Featured Image: Steffen Prößdorf/ CC BY-SA 4.0/Edited for size

German Bundesliga club RB Leipzig is set to take action against no-show season ticket-holders.

According to an article from German news outlet Bild, around one-in-four season ticket-holders don’t show up to games, equating to roughly 7,600 fans.

And while sales show a full house, there are often many empty seats.

Some 32,000 season tickets had been sold ahead the current season, but according to Bild, 300 of the holders have only attended one home game this season – against Bayern Munich. 

RB Leipzig’s Red Bull Arena has a capacity of 47,069. 

In February, the idea was floated by a sports economist to axe the sale of season tickets to help the no-show issue.

However, RB Leipzig has opted to implement a minimum-attendance figure, with season ticket-holders having to attend at least 10 of the 17 home games to maintain their perch for the following campaign. 

This technique was also implemented by English Premier League club Brentford ahead of the current season. The ‘every seat counts’ policy was introduced for season ticket and premium seat holders, to reduce the number of empty seats at the 17,250-seat Gtech Community Stadium. 

After just a few months, the club reported that roughly 400-500 more fans were attending home games.