Professional Triathletes Organisation seeks to enhance engagement

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The Professional Triathletes Organisation (PTO) and Sportpass, a fan engagement and gaming platform, have partnered to enhance the fan experience for triathlon and endurance sports. 

The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon.

In addition to enhancing fan engagement, the use of Web3 and blockchain technology will also help to build a new experience platform that will offer ticketing services, as well as access to exclusive events and competitions.

The partnership aims to redefine the way professionals, fans and amateur athletes engage with endurance sports. The platform will offer tokenised rankings, dynamic incentives, gamification, content and rewards – digitally and in real life.

The new platform was introduced ahead of the inaugural T100 Triathlon World Tour, which began last month. It is currently only available to professional athletes before it is scaled up to amateur athletes and fans.

“We are excited to collaborate with Animoca Brands’ subsidiary Sportpass to introduce this innovative platform that will transform the landscape of triathlon and endurance sports,” said Sam Renouf, chief executive of the PTO.

“In combination with our T100 Triathlon World Tour, which represents the pinnacle of long-distance triathlon, we’re elevating professional triathlon on the global sporting stage with cutting-edge technology that will disrupt how sports engage with both athletes and fans.”

The newly launched T100 Triathlon World Tour calendar features events in Miami, Singapore, San Francisco, London, Ibiza, Las Vegas and Dubai.

Jordan Fogarty, CEO of Sportpass, added: “We are thrilled with this opportunity to reimagine how technology can power participation and sporting engagement, from both a professional and amateur lens. We have a unique vision for the impact that working with PTO can have across endurance sports and their fan experiences.”