Industry News

Fandango strikes back during Star Wars tickets surge

Fandango’s customer relations team had to crank up the hyperdrive as the company’s website felt the full force of demand for the new Star Wars movie.

Tickets for ‘Star Wars Episode VIII: The Last Jedi’ went on sale on Monday night US time, with box office records expected to be broken.

The film’s predecessor, ‘The Force Awakens’, set a box office record in 2015 with its nearly $248m (£188m/€209m) domestic opening weekend.

Tickets for ‘The Last Jedi’ were clearly in high demand, as evidenced by the large number of complaints on social media by fans experiencing delays while trying to make a purchase through Fandango.

The online movie ticketing company handled complaints of long wait times and website glitches with good humour, turning to Star Wars dialogue as they dealt with unhappy fanatics.

The company responded to one Twitter complaint: “Everyone in the galaxy is grabbing tickets. Your transactions may experience some delay. We are working at light speed.”

Showcase Cinema, Movietickets.com, and Atom Tickets also began selling tickets on Monday night, while North American fans could also buy tickets directly from movie theatre chains such as AMC and Regal Cinemas.