BookMyShow says dozens of Ed Sheeran fans who missed the star’s gig in Mumbai because tickets obtained via social media were never delivered should have heeded pre-show warnings.

More than 80 Sheeran fans paid up to Rs 12,000 each, which equals about $185 (£140/€160) and is around the average weekly wage in Mumbai, for the gig at Bandra-Kurla Complex.

A man who called himself Vishnu posed on Facebook and Twitter as a representative of Indian ticketing platform BookMyShow and listed Gold Pass tickets to the Sunday night gig.

After the fans paid the so-called Vishnu through online transactions, the fraudster sent pictures of the tickets to each Ed Sheeran fan.

The Mumbai Mirror newspaper reports that after arranging a specific meeting point outside the venue, Vishnu never appeared. He was unreachable by the 80 people whom he had reportedly received money from.

For the same event, 16-year-old Harshita reportedly paid more than $300 for a Diamond Class ticket from a Facebook account called “BookMyShow-Ed Sheeran tickets for sale.”

Much like the 80 fans left standing at the venue, Harshita was unable to reach the vendor. She reported the case to the BookMyShow helpdesk at the venue, and was told to register a case with the Mumbai police’s cyber cell.

Representatives of BookMyShow told Mumbai Mirror: “Several hoardings and online messages had been released, warning people to beware of fake ticket vendors and that this was completely the fault of the people who had relied on social media portals as the medium for their purchase.”