Givex has expanded its partnership with NHL ice hockey team the Columbus Blue Jackets to offer fans its Uptix mobile ticketing solution.

Blue Jackets fans are now able to add stored value to the barcode on their tickets that is also scannable on their smartphone.

Uptix also gives its customers the ability to add stored value to their stock tickets prior to the game that can be used toward food and beverage and merchandise purchases.

“Two years ago, we were working with a number of vendors that had competing ideas and platforms. Givex was already our partner for our rewards program and they were the only vendor that gave us the ability to integrate within one system, making the partnership an obvious choice,” said Columbus Blue Jackets director of ticket operations Mark Metz.

“Our customer feedback has been overwhelmingly positive so far. Today’s fans are incredibly tech savvy, so we’re excited to make their ticketing experience more user friendly.”

The Blue Jackets linked up with Givex before the start of the 2015-16 season for their gift card technology.

The firm allowed the NHL club to merge its rewards and loyalty platforms to give fans access to gift cards on their mobile that could be used at all POS stations throughout the arena.

“We want those that purchase group tickets to feel like their guests are being taken care of. Physical gifts made the most sense at the time, but we never knew what to order,” said Metz.

“Stored value is great alternative for our clients and requires little involvement on their part. They choose the value and we can add it to their tickets. The purchaser sees an immediate incentive to buy something and for us, it’s a minimal cost that is much cheaper than buying a physical gift. It’s a win-win for everyone.”

Image: Paula R. Lively