ShowClix has established a team in Toronto as it bids to expand its reach in Canada.

The Patron Technology-owned event ticketing and technology partner has appointed former Ticketmaster and Ticketfly executive Bruce Morrison to lead the team as general manager of ShowClix Canada.

The company’s existing partners include New York Comic Con, while Canadian clients include Edmonton Airshow, NXNE Festival and Calgary Fringe Festival.

“ShowClix is looking forward to providing more Canadian event organisers with a robust and growing solution serviced by a team located in Canada,” said Morrison.

ShowClix, which operates in more than 20 countries, is a full-service event technology provider of ticketing, marketing, and on-site operations to the live events industry. Clients include fandom conventions, museums, festivals, attractions, and consumer shows.

“ShowClix provides a powerful system and a well-equipped team of client service experts to ensure the success of Canadian events of all kinds,” said Brian Arnone, president and chief operating officer of ShowClix and CRO of Patron Technology.

IMAGE: Richie S (Flickr)