Songkick, an artist-ticketing and concert discovery service, believes its new associate membership of the Music Managers Forum (MMF) will enhance efforts to ensure tickets are bought by dedicated fans, rather than end up on the secondary market.
The MMF represents more than 2,200 artist managers across the US and UK and counts the likes of Spotify and Universal Music Group among its associates.
Matt Jones, who has been the sole CEO of Songkick since January, said: “Songkick strives to be a transparent, pioneering technology partner to artists, making it possible for musicians to remain in control of their tickets and connect them with their global fan base better than ever before.
“We’re proud to join the Music Managers Forum as an associate, and look forward to continuing our work with its members to help artists take control of their ticketing, grow their live businesses and fight touts.”
Songkick added in a statement that the deal would help to “ensure tickets end up in the hands of dedicated fans rather than on the secondary market” and “ensure musicians are able to take control of their live experiences”.
Songkick, which operates in 20 markets worldwide, is currently suing Ticketmaster, claiming that the secondary provider has “exploited its monopoly power”.
Last month, New York became the latest US state to criminalise ticket-buying ‘bots’, which snap up tickets for events and list them on secondary market websites at inflated prices.
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