Ticketmaster wants to make more of its tickets available through other distribution platforms after deals with the likes of Facebook boosted its Q2 figures.
In a trading update, the company’s owner Live Nation said revenues were up by 23% year-on-year to $2.3bn (€2.1bn), with adjusted operating income rising by 28%.
The company said it has sold 50 million tickets since the beginning of the year, up 17% compared to 2015. It also saw an 18% increase in show counts and added major events in the US, UK and Australia to its portfolio.
Ticketmaster saw its global gross transaction value (GTV) climb by 14% to $5.7bn, while secondary sales bumped up GTV growth over 20% and up 49% year-on-year in the second quarter to more than $300m. Revenue growth rose 23%, operating income rose 28% and AOI growth was up 20% for the quarter.
Chief executive Michael Rapino said Ticketmaster is keen to make its tickets available through other portals, building on exisiting partnerships.
He said: “One key component for continuing Ticketmaster’s growth is the opening of our marketplace to sell tickets on other distribution platforms, driving increased conversion and tapping into additional fan bases. Through the deployment of APIs with key partners such as Facebook, BandsinTown and Broadway.com, and Groupon we’ve increased sales by 30% in the first half to more than 5 million tickets.”
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