Retailer Costco has launched a ticketing website through a partnership with Ticketmaster.
CostcoTickets.com follows Facebook and Tidal in incorporating ticket sales since Ticketmaster’s decision to open its API to partners earlier this year.
Costco, the US-based membership-only warehouse club is better known for selling bulk items at discounted items, and becomes the most unlikely of Ticketmaster’s API partners. However, its huge database gives it access to millions of customers, and website Pollstar reported that tickets are expected to become Costco’s third largest area of sales behind only automotive products and electronics.
“The partnership brings the largest global inventory of live event tickets to Costco’s massive customer base of 83 million registered members,” a Ticketmaster told Pollstar. “The most recent addition to Ticketmaster’s open platform reinforces that through its open APIs (application program interfaces), content owners are able to access the broadest distribution methods possible to ensure their tickets get into the hands of fans.”
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