UK commuters can now store train tickets in their Apple Wallet for the first time through Virgin Trains.
iPhone users purchasing tickets for Virgin Trains west coast services through the Virgin Trains and Trainline websites can choose to download the bar-coded ticket straight to their Apple Wallet.
This development means Virgin Trains and Trainline customers will get a similar ticketing experience to that offered by most airlines, as travellers no longer need to print off their ticket, download a separate app or collect at the station.
John Sullivan, chief information officer at Virgin Trains, said: “We’re always looking at ways we can innovate for our customers to make their experience with us the best it can be. Our Apple Wallet m-ticket offering makes it easy for customers to store their tickets in one place without the need to print them out or open different applications on their phone.”
Additional benefits of the web-to-wallet offering include the ticket automatically popping-up as the departure time approaches and in the near future customers will also be greeted with a pop-up on their phone as they get closer to the departure station.
John Davies, retail director at Trainline, said: “Trainline is proud to lead digital innovation in the rail industry. By placing customers at the heart of everything we do, we are helping train operators transform the way train tickets are both purchased and delivered, giving a much better customer experience and in turn, encouraging more people to choose train travel, more often.”
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