UK dance club brand and entertainment business Ministry of Sound has appointed See Tickets as its official ticketing partner.
See Tickets will provide a full-service solution encompassing ticketing and marketing, and will also power the Ministry of Sound club’s website.
It is the latest major deal for See, which is owned by Vivendi and is the ticketing partner of the Glastonbury Festival.
“The dance and club side of our business has enjoyed significant growth over the last 12 months after an increased focus on development in this area,” said Martin Fitzgerald, See’s chief commercial officer, according to the IQ Mag website. “To be able to announce a partnership with Ministry of Sound, an iconic club and respected brand, is something we are incredibly pleased about.
“What we have been able to demonstrate to Ministry of Sound is that our powerful ticketing technology will support and enhance the customer journey. We also have a significant customer base and marketing tools at our disposal to ultimately help increase ticket sales.”
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