Online ticketing and radio platform Pulse Global has raised Aus$1.2m (£710,000/$890,000/€850,000) as it seeks to expand its global electronic dance music service.
Pulse, which has about 660,000 unique site visitors every month, hopes to list on the Australian Securities Exchange (ASX) in Sydney early next year following its new injection of capital, which was led by Minerva Capital Partners.
The firm launched Australia’s first online radio station in the 1990s, but has since incorporated events, ticketing, streaming and community management business.
According to a report in Australian Financial Review, the company wants to become the authoritative voice in the global electronic music space. Co-founder Wade Cawood explained that the idea of incorporating ticket sales came from the frustrations that he experienced as a promoter of live events.
“Over the years we realised we weren’t getting the service that would improve our ability to sell tickets,” Cawood, whose company is now operational in eight countries, told the Australian Financial Review.
“So we decided to go and build a platform coming from our own promoter background. A lot of ticketing businesses provide the ability to sell a ticket, but they don’t actually help you sell it.
“We have some major content changes we’ll be making early next year. We want to move away from the typical interviews, reviews and clickbait stories, to the lifestyle that surrounds electronic music with information on how to get to an event, where to stay and weekly roundups.”
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