Mobile internet is on track to account for more than a quarter of global media consumption by 2019, according to figures from Zenith.
Since 2016, mobile internet use has increased by seven percentage points from 19 to 26 per cent with people around the world expected to spend an average of 122 minutes a day online through mobile device browsers and applications.
These numbers show dramatic changes with users only spending 10 minutes a day on the internet via mobile in 2010.
Consumption jumped an average of 44 per cent a year between 2010 and 2016, due to the increased popularity of mobile devices, the vast developments in technology and easier access to mobile-adapted content.
“Mobile technology has thoroughly disrupted consumers’ media habits in less than a decade,” said Jonathan Barnard, head of forecasting at Zenith. “The pace of change is now slowing – at least until the next disruptive technology takes off.”
This year in the UK, people are on track to spend an average of 128 minutes a day on the internet via mobile browsers and apps, while in 2019 media consumption on mobile will reach 22 per cent.
Comparatively, people in the UK in 2012 spent a mere 13 minutes a day online on their mobile devices, while nearly 733 minutes were spent consuming media in 2016, up from 622 minutes in 2010.
Mobile media consumption has given a major boost to overall media consumption due its accessibility.
While mobile now accounts for 71 per cent of all internet use, traditional media still accounts for more than two thirds of overall consumption. Television still remains a consumption favourite with people watching more than 170 minutes per day.
Image: Karolina Grabowska