Industry News

Mastercard supports 2019 Rugby World Cup ticketing

Mastercard is to support the ticketing programme for the 2019 Rugby World Cup in Japan after renewing as a Worldwide Partner of World Rugby.

It will be the third successive time multinational financial services corporation Mastercard has partnered with the event, and it will continue as the preferred card and digital wallet for Japan 2019.

The payment company will also play a role in supporting the tournament’s ticketing programme, while also giving Mastercard cardholder’s incentives to use their card when purchasing Rugby World Cup 2019 tickets.

Under the agreement, Mastercard will present ‘priceless’ access and experiences such as man of the match, helping fans to get closer to the tournament and the athletes.

Traditional audiences

The deal completes the Rugby World Cup’s portfolio of six worldwide partners, with others including Emirates, Heineken, Land Rover and DHL.

World Rugby chairman Bill Beaumont said: “Rugby World Cup 2019 is set to be a very special and ground-breaking event that will reach beyond our traditional audiences to inspire and attract new fans and participants, and our Worldwide Partners are at the heart of the story.

“We are delighted to be renewing our highly successful relationship with Mastercard and look forward to generating many unforgettable experiences and moments for rugby fans worldwide. We know that Mastercard will make it priceless.

“Significantly, the inventory of Worldwide Partners has been secured in record time and with record value, which speaks volumes about the global prestige of the tournament as we accelerate towards the exciting prospect of a first Rugby World Cup in Asia and ensures a strong platform for the continued global development of the game.”

Image: Rugby World Cup