Industry News

London 2017 boosted by capacity increase

A further 60,000 tickets are to go on sale this week for this summer’s London 2017 IAAF World Championships after organisers secured an increased capacity for the Olympic Stadium.

Tickets for previously sold out sessions will become available once more from Thursday.

Ticket prices for adults vary between sessions, but all children’s admission will cost £9.58 ($12/€11), with the fee reflecting Usain Bolt’s 100m world record. The extra tickets will be available from 10am on Thursday and will be sold on a first-come, first-served basis.

The event takes place at the Olympic Stadium, known as the London Stadium when used as the home of Premier League football club West Ham United, from August 4 to 13.

The men’s 100m final on August 5, set to feature star Bolt, is the most expensive of the extra tickets costing between £45 and £155.

Organisers said Britain’s rising middle-distance star Laura Muir is emerging as the home athlete to watch after impressive ticket sales for the women’s 1,500m final.

“With superstars including Usain Bolt and Mo Farah having previously said London would be the last time we see them compete on the track, this could be your last chance to secure tickets to see them live,” London 2017 organisers said in a statement.