Ticketek owner TEG has bought Malaysia’s largest ticketing company, TicketCharge, in a deal that will expand its presence in Asia.

The company did not offer financial details about the acquisition, but said that as part of the deal it has established a new Asian division based in Singapore to focus on the strong growth in live entertainment in the region.

Sydney-headquartered TEG said the office will provide ticketing services as well as procure and deliver leading live content throughout Asia.

The TicketCharge acquisition also complements soon to be announced partnerships in Asia involving TEG’s ticketing software licensing business Softix, which currently has clients in 20 countries.

Founded in 1991, TicketCharge has offices in Kuala Lumpur and Penang and offers a full suite of ticketing and marketing services.

TEG chief executive Geoff Jones said the announcement demonstrate the focus and commitment to expand the business into multiple Asian markets.

“TEG is the largest diversified entertainment company in Asia Pacific and we have a track record and accumulated expertise in the entertainment industry,” said Jones.

“We see huge opportunities in many offshore markets and our strategy puts us on course to becoming a truly international promoter and service producer.”