Industry News

NFL ticket prices jump six per cent from last year – Vivid Seats report

Ticket prices for the forthcoming NFL American football league season have jumped by an average of six per cent year-on-year according to new figures from Vivid Seats.

New England Patriots fans will be paying the most at $380 (£290/€332) per ticket, a 31 per cent increase on last year’s prices. Denver Broncos and Atlanta Falcons supporters will also be paying premium prices with tickets costing an average of $302 and $259, respectively.

Tickets to see the Falcons, whose new Mercedes-Benz Stadium is set to open this year, have skyrocketed 135 per cent since last year, the biggest leap in the NFL, the study shows.

The Patriots and the Falcons battled it out in February’s Super Bowl LI, with the New England side edging the championship in a dramatic climax to the season.

“With only 60 days until the NFL’s September 7 season opener, we are seeing an uptick in demand for tickets to everything from defending championship matchups to storied gridiron rivalries,” said Jeanenne Tornatore, senior editor for Vivid Seats.

“The October 22 big game rematch between New England and Atlanta represents one of the most popular and expensive 2017 matchups at an average price of $591.”

Vivid Seats reports that two thirds of the teams that made it to the 2016 playoffs have seen an increase in average ticket prices year-over-year. In addition, of the 10 teams with the most expensive ticket prices, eight had winning records in the 2016 regular season.

The opener between the Patriots and Kansas City Chiefs is the most expensive game, with an average ticket price of $692.

The Dallas Cowboys have rolled in at No.1 in terms of tickets already sold, with the average ticket price costing $208. The team also appears in three of the top five best-selling preseason games.

Meanwhile, the cheapest average ticket price goes to the Cincinnati Bengals costing just $86, a 24 per cent decrease on its previous season.

The team also ranks in the bottom three of number of tickets sold. The largest decrease since last year of 38 per cent is from the Los Angeles Rams, whose average ticket price is now $115.

Image: Mahanga