Industry News eyes Ticketmaster challenge after €3m investment round

Ireland’s largest independent ticketing firm has announced bold plans to challenge Ticketmaster on the international market through its potential €3m (£2.6m/$3.4m) investment round.

SeatFair, the company’s new project set to be trialled later this year, will receive €1.5m of the Dublin-based’s own capital.

The company is developing technology to fight against touting bots that end up hiking ticket prices for consumers,’s found John O’Neill said, according to The Times newspaper. pushes more than 2.7 million tickets a year, mainly from sales with the Gaelic Athletic Association (GAA), Connacht Rugby and the Abbey Theatre.

While most of the firm’s current €18.5m revenue comes from Ireland, its new investment will likely help push its software into the international market.

According to The Times, O’Neill said the company has been in talks with a number of Premier League football clubs, as well as some NFL American football franchises who might be interested in its software. has reportedly gained support to develop its SeatFair product from government agency Enterprise Ireland and US technology company Microsoft.

In February, the Irish government hailed as a luminary for the country’s expanding technology sector.

The ticketing company created 20 new jobs related to the development of a SeatFair. The recruits, who are based at the company’s Dublin city centre headquarters, have been employed in software development, sales, marketing and operations.