Industry News

VGS teams up with Omnico to boost customer experience at theme parks

Omnico Group, a customer engagement solutions provider, has linked up with ticketing services firm VGS to provide a joint ticketing, access control, entitlements and POS solution to theme parks and resorts globally.

The two companies will integrate strategic functionalities that are required for the commercial and operational management of venues and destinations.

Omnico’s entitlements engine, which allows guests to pre-pay for food and beverage “meal deal” packages, will be enabled through the integration.

VGS’s ticketing solution will be integrated, allowing guests to use and access everything from one mobile app or IoT/RFID device. Visitors can scan, or swipe, at any POS till around the resort or at an access gate. This means they will not need to carry separate paper tickets and coupons.

Mel Taylor, chief executive of Omnico, said: “Destinations now require a completely frictionless experience. This should be from the integration of guest transactions for food and beverage, to merchandise and souvenirs, to purchasing their entry ticket and gaining access to their hotel rooms.

“Guests no longer want to order and purchase separate items. They want the entire experience provided to them in a single solution, via mobile app or IoT-enabled media.”

Omnico works with seven out of the top 11 worldwide theme parks and resort destinations, providing Dubai Park & Resorts, for example, with a single integrated POS system across all of the park’s retail and hospitality sites, as well as pre-booking and table management systems for dining experiences.

Paolo Moro, chief executive and co-founder of VGS, said: “We strongly believe that the focus for destinations should be on offering a consistent and smooth consumer experience. The destination should also benefit from these tools to improve their revenue optimisation and diversify their offering.

“Therefore an in-depth integration between the systems that support these important revenue streams, ticketing, retail and F&B, is a critical factor to make these objectives a reality.

“In Omnico, we have identified a partner offering advanced technologies who share the same vision as VGS. This provides venue and destination customers with a complete and complementary solution, ensuring they remain ahead in this competitive market.”