Mike Lorenc, the head of Google’s ticketing, sports and live entertainment group, has been unveiled as the closing keynote speaker at the upcoming INTIX Conference & Exhibition from January 23-25.

At the Baltimore-based event in the US, Lorenc will discuss emerging trends in digital marketing, the growth of m-commerce, plus the power of artificial intelligence (AI) and other advanced technologies to drive event discovery and fan engagement.

In addition, the Google executive will engage in a conversation about how Google’s digital marketing capabilities via search, YouTube and the Google Display Network, are helping marketers identify and reach out to potential customers anywhere on the web.

“We are no longer in a mobile-first world, we are in an AI-first world,” said Lorenc.

“Understanding how to combine day-to-day experience where the industry is shifting is critical for entertainment professionals. Rather than relying on the same thing they were doing yesterday, it’s about understanding what tomorrow brings, then adjusting and aligning with those trends.”