Tickets.com is set to integrate NFC contactless ticketing solutions at its live events through a new partnership with business mobile solutions firm Infinite Peripherals.
The move comes after Tickets.com ran a successful pilot with Major League Baseball franchise Oakland Athletics, ahead of its first full implementation at the Society for Performing Arts in Houston.
Fans will be able to enter venues by tapping their iPhone or Apple Watch to a scanner.
“Contactless technology is rapidly transforming the way we process various forms of transactions and it’s only fitting that we start to bring this seamless experience to live events,” said Jose Vidal, vice president of global sales at Infinite Peripherals.
“With our innovative technology in collaboration with Tickets.com, fans, concert goers, and theatre lovers will enjoy a fun, frictionless experience with their iPhone and Apple Watch when attending shows.”
NFC technology is similar to the current mobile bar codes that are used as tickets for entry to MLB games. However, NFC is considered more secure because barcodes can be replicated. In addition, the technology is less likely to become error prone, since scanning a barcode from a screen can be temperamental and inconsistent.
The NFC solution integrates Infinite Peripherals’ Infinea Mobile Point-of-Sale (mPOS) (pictured below) and Infinea Bluepad product lines with technology enabling iPhone and Apple Watch users to gain access to live events using contactless passes or tickets in Apple Wallet.
Tickets could also automatically be identified via NFC on the mPOS terminal, even when a smart device is locked. In addition, the new application works to instantly validate the use of real tickets versus counterfeits.
“Partnering with Infinite Peripherals, Tickets.com was able to develop and deploy an Enterprise access control solution, leveraging its own infrastructure as well as Infinite Peripherals hardware and software teams and expertise,” said Derek Argobright, chief technology officer for Tickets.com.
“The end result was a solution that could securely read and scan digital tickets in a new way, utilising contactless passes on iPhone and Apple Watch without the traditional form of barcodes. We are really proud of the collaboration and believe that ultimately the solution will create a fun, frictionless experience for every patron.”
Image: Infinite Peripherals