Around 94 per cent of tickets for the Pyeongchang 2018 Winter Olympics have now been sold as the competition hits the half way mark.

Around 1,068,000 tickets have been sold to date, according to Sung Baik-you, spokesperson for the PyeongChang Organising Committee, The Korea Herald reports.

Organisers have been aiming to sell more than 90 per cent of the 1.07 million available tickets.

Visitors to the Olympic venues in PyeongChang and Gangneung began to slope upwards during the Lunar New Year holiday, Sung said.

While the organisers originally had concerns that the number of visitors may shrink during the holidays, a total of 108,000 visitors came to see the games on Friday, the day of the Lunar New Year.

Despite long-term concerns about attendance dogging the build-up to the event in South Korea, local and international sales have shot up to 94 per cent of those available.

In December, a total of 55 per cent of tickets had been shifted for the games and the possibility of poor attendances was one of the biggest concerns for organisers.

The Pyeongchang 2018 Olympics started on February 9 and will end on February 25, with the Paralympics due to be held from March 8 to 18.

Image: Republic of Korea