Cambodia 2023 South East Asian (SEA) Games organisers are to test a digital ticketing platform during this year’s National Games as they seek to perfect the service before the international event in five years’ time.
The multi-sport National Games event, which is due to take place from May 25 to June 5, will offer fans the option to purchase e-tickets for the opening and closing ceremonies through its soon-to-be-launched website. The electronic ticketing option may be extended to select football and indoor games.
Feasibility surveys of both the Olympic Stadium and the Morodok National Sports Complex were carried out by Plovtech Solutions, the company which set up the website and has now been tasked with the CAMSOC project.
The managing director of Plovtech, Ajayi Jones said that with structural adjustments and accurately numbered seating arrangements, e-ticketing would be the way forward.
“The National Games are fast approaching, and we have about three months to work on this project and time is of the essence. But if we test it out now and learn from both the positives and negatives we can ensure quality service for the SEA Games in five years’ time,” Jones told The Phnom Penh Post.
“There is a lot of work to be done. The seats will have to be accurately numbered, we need markers to guide the spectators to their respective seats. Then we need volunteers to help fans and, to top of it all off, we need to encourage people to embrace e-ticketing as a habit – and that requires raising the awareness of its benefits.”
The digital ticketing provides organisers with orderly seating, security, crowd control, statistics and sponsor satisfaction.
“We want to closely watch how well this high-tech facility could be deployed for the National Games as CAMSOC will be extending its fullest support. Basically, we are testing the water to see how people respond. It is the best way of starting preparations for 2023,” said NOCC secretary-general Vath Chamroeun, who is also the chief executive of CAMSOC.