KORE Software’s ticketing and fan engagement platform has signed a deal with three-time WNBA basketball champions the LA Sparks.

Under the agreement, the firm will manage season ticket sales, fan data and analytics for the Los Angeles team, who play at the Staples Center.

KORE Software is capable of merging the fan data from both the team’s old and new systems into a single view.

“I’m thrilled that our ticket operations department is continuing to innovate and use technology that elevates our organisation and builds upon our company wide strategy to give our fan base an incredible experience,” said Christine Simmons, president and chief operating officer of the LA Sparks.

KORE Software’s ticketing and fan engagement application will boost the LA Sparks’ CRM platform and is designed to enable them to conduct a deeper analysis of their fans.

KORE claims that reports that previously took up to eight hours to produce will be conducted in a matter of minutes using the new technology.

“KORE is going to help us take the data we’ve collected to the next level,” said Favian Velasco, director of operations at the LA Sparks.

“We’ll also generate reports faster and grow our sales and fan loyalty.”

The Sparks remain one of two active teams in the league to have won back-to-back titles, and have qualified for the playoffs in 17 of their 21 completed seasons. The team plays their regular season annually from May through September.

KORE’s vice president of fan data, Brandon Crossley, said: “Improving the operations for another WNBA team is very exciting for us at KORE Software. We have numerous customers from both the WNBA and NBA.

“Having the Sparks on board will further strengthen the community for all of our customers as we continue to share best practices and elevate the use of data across the industry.”

Image: KORE