Industry News

IPL teams link up with Paytm and BookMyShow

Indian ticketing competitors Paytm and BookMyShow have both secured separate partnership deals with Indian Premier League (IPL) teams for the 2018 season.

Rajasthan Royals announced an alliance with, which will provide exclusive ticketing services for the team for the upcoming IPL 2018 season.

Meanwhile, Paytm has partnered with Kings XI Punjab, along with, to handle the operations for its home games, including managing the box office, stadium entry seating and physical ticket delivery.

BookMyShow’s new partnership has been employed to simplify the ticket purchasing process for the fans across the globe. Rajasthan Royals fans will be able to book their tickets online starting today (Tuesday) by visiting BookMyShow or logging onto the mobile app.

Manoj Badale, co-owner of Rajasthan Royals, said: “We’re proud to be working with one of the leaders in the Indian ticketing solutions market. We have aligned in our approach of keeping the fans on priority and will work together to give the fans the most hassle-free and progressive ticketing services.”

Kings XI Punjab fans will be provided with cancellation protection through Paytm and, while they can also pre-buy special IPL-Paytm F&B payments card online and use it towards food and beverage purchases at the stadium.

In addition, fans will be able to purchase official merchandise on the Paytm Mall and app and website.

“We are very proud to associate with Kings XI Punjab and be a part of their journey as the official ticketing partner in this season of VIVO IPL. Paytm Entertainment is working towards building a seamless experience for cricket fans and partners alike,”  Paytm chief financial officer senior vice president, Madhur Deora said.

“With innovative features for booking tickets online and offline, payments and fan club management, our goal is to bring the best to the industry. Not only ticketing, our association also focuses of food and beverage cars and official merchandise for fans to have an incredible experience at the stadium.”

King XI Punjab’s opening game of the season is against the Delhi Daredevils on April 8, while the Rajasthan Royals will host the Delhi Daredevils in their first home match on April 11.

Image: Chris Brown