Live Nation has introduced a new $5,000 VIP tier as it announced the return of its Festival Passport for 2018.
Holders will have unlimited admission to over 100 of Live Nation’s festivals around the world.
After selling out in its inaugural year, Live Nation more than doubling the number of Festival Passports available for 2018 to 2,500 passes. The general admission tier of the all-encompassing pass is priced at $999.
The promoter is also now offering the opportunity to purchase a VIP Festival Passport, granting 100 purchasers special entry for $5,000.
“Music festivals are all about the experience and we created Festival Passport as an innovative way to amplify that for music fans across all of our 100+ festivals worldwide,” said Lisa Licht, chief marketing officer at Live Nation US Concerts.
“Festival Passport is Live Nation’s tribute to our incredible festival community, and we’re excited to continue to build on the programme this year by increasing the number of Festival Passports available and adding a brand new VIP tier. Those who purchased the Festival Passport last year have become part of the Live Nation family. Their passion for Live Nation and our festivals is awesome!”
Festivals covered by the passport include Austin City Limits Music Festival (US), Bonnaroo Music and Arts Festival (US), Download (UK, Spain, France, Australia), Electric Daisy Carnival (US), Falls Festival (Australia), Firenze Rocks (Italy), Governors Ball Music Festival (US), Lollapalooza (Germany, France, US), Rock Werchter (Belgium), Sasquatch! Music Festival (US), and many more.
In addition, Sydney City Limits (Australia), Creamfields (China), RedFestDXB (UAE), Impact Festival (Poland), Openair Frauenfeld (Switzerland), and Edinburgh Summer Sessions (UK) are new festivals added to the Festival Passport for 2018.
Verified Fan Registration began yesterday (Monday) and closes Thursday, April 12. Live music fans who receive a code then have the chance to purchase a general admission or VIP Festival Passport when they go on sale beginning April 17.
Image: Live Nation PR