Cloud-based ticketing platform Spektrix has re-signed with Birmingham’s Town Hall and Symphony Hall (THSH).

The new three-year contract will see Spektrix continue as its ticketing, fundraising and marketing platform provider.

Spektrix compiled more than 600,000 THSH customer records and integrated them with data from over a million orders and thousands of performances – all under one system. 

“When we renewed our box office provision in 2013 it was an opportunity to completely rethink our needs and those of our customers; and we decided to make what was then a bold move to Spektrix’s innovative system,” said Nick Reed, chief executive. “That has proven to be an excellent decision.”

Spektrix also provided consultation and technical support when THSH added email automation to its box office capabilities.

THSH has been using Spektrix for five years for its ticketing, fundraising, customer relationship management and audience analytics.

“Spektrix offers significant advantages in e-commerce, data analysis, fundraising, and reporting,” said Richard Loftus, director of sales and marketing “They continue to innovate and improve, and their client support is absolutely the best in the market. The decision to stick with them simply made good business sense.”

In addition, Spektrix will support upcoming audience development initiatives and capital campaigns for Town Hall & Symphony Hall Birmingham.

“Town Hall and Symphony Hall Birmingham are arts industry trailblazers in seeing the cost and capability advantages of the cloud,” said Michael Nabarro, co-founder and chief executive of Spektrix.

“They understand how broader consumer trends are changing audience expectations and they’ve been an invaluable source of insight and feedback, helping us continually stay a step ahead of the market. We are delighted that they’ve chosen to remain with us for another three years.”

Image: Joe