Tixserve has partnered with Ireland’s largest independent ticketing provider tickets.ie to power the company’s in-app mobile ticket offering.

Under the agreement, tickets.ie customers can access their digital tickets from within a tickets.ie app, with the Tixserve offering being made available for immediate use by selected clients of tickets.ie.

tickets.ie specialises in stadium ticketing and processes 2.7 million tickets annually for high-volume, high-demand live entertainment events across Ireland.

Its clients from the sports, arts, music and theatre sectors drive sales through its website (9.1 million annual impressions), its 370 outlets, and a weekly newsletter which goes out to some 174,000 subscribers.

Tickets.ie chief executive John O’Neill said: “tickets.ie has always been driven by the fans – we listen to what they want when buying tickets and always aim to improve their event experience.

“We are delighted to be partnering with Tixserve so that tickets.ie customers can enjoy the convenience and security of in-app ticketing. Tixserve fulfilment was easy to integrate and really complements our existing delivery methods, such as post, box office collection and print at home.”

Tixserve is a secure, digital ticket fulfilment platform that enables artists, event promoters and ticket sellers to create a branded, interactive and content-rich digital ticket, which is delivered instantly and directly to consumers’ mobile phones.

The Tixserve digital tickets enable a reduction in ticket printing and distribution costs, whilst the innovative Tixserve ‘track and trace’ technologies assist in the eradication of ticket fraud, and securely enables authorised ticket exchange.

Tixserve managing director Patrick Kirby (pictured) said: “This partnership with tickets.ie will mean their customers will benefit from highly secure, convenient and content-rich digital tickets, which can be tailor-made to bring real added value to each individual event, enabling new revenue opportunities for organisers. For Tixserve, it’s great to be able to partner with such a dynamic company that has strong footholds across the Irish live entertainment industries.”

Image: City Headshots Dublin/ Tixserve PR