Industry News

AFL’s Saints pioneer mobile ticketing in Oz

AFL club St. Kilda Saints has signed a deal with technology firm Experience to facilitate its move to mobile ticketing.

Experience will allow fans to both purchase tickets to games, as well as scan into the stadium via their mobile device.

St Kilda, which are based in Melbourne, play their home games at the 56,000-capacity Docklands Stadium.

St Kilda’s attendance and engagement manager, Eranna Weisenberger, said Saints fans could enjoy a more seamless and stress-free ticketing experience on match days by using the new technology.

“It’s a straightforward and simple process,” she told

“We’re hoping to see more people purchasing tickets on their mobile devices, with the possibility of eventually integrating this into membership products in the future.”

Weisenberger also noted that St Kilda is the first club in the AFL to use the technology.

“It’s the very first time this technology has been used for retail ticketing in Australia, so it’s a first for the AFL,” she said.

“This is a really exciting step for ticketing, not only for the club and our fans, but for the AFL, Etihad Stadium and other tenant clubs, too.”

Image: Shiny Things