Industry News

tappit targets new business in Australia

Cashless payments specialist tappit has expanded its offering into Australia as it seeks to begin providing its services across the events and experience industry in the country.

The launch comes after a recent Visa report highlighted Sydney and Canberra as among the ‘digital leaders’ in terms of cashless payments and the company will now look to tap in to such markets.

tappit has also cited how a number of leading sporting and entertainment venues in Australia have begun utilising cashless payments to boost visitor experience.

Jason Thomas, chief executive of tappit, said: “Going cashless enables event businesses to become more successful. Event owners using tappit have already benefitted from an average increase of 22 percent in takings, but this is only the beginning.

“We want to enable fans to spend more time enjoying the experience thanks to quicker transactions and shorter queues.

“Plus, with the data and insight tappit provides, organisations instantly have the business intelligence to dramatically improve not only the fan experience, but also help venues and promoters succeed too.”

Last month, tappit announced it is to open four new offices as part of its global expansion, as well as hiring a new chief marketing officer.

The company will base its European offices in Manchester and London, while also taking to the US via Los Angeles, with an Australian office opening in Melbourne.

Kavan Threadgold, head of sales for Australia at tappit, added: “tappit has a global footprint, with a wealth of experience in events and technology, helping us to become the fastest growing event technology company in the world.

“However, what really makes tappit stand out is our local knowledge of each region, meaning we can deliver a great, tailored experience for customers.

“As fans ourselves, we are extremely excited to join the Australian events industry to boost the adoption of cashless payments and ultimately enhance the overall event experience.”

Image: tappit