Twickenham Stadium, the home of English rugby union, has entered into a new partnership with iVvy as it seeks to enhance its digital bookings service.

The venue has noted a 425 per-cent increase in online enquiries over the past 12 months and will now work with cloud-based venue management software iVvy to offer live availability and real time bookings for its event spaces.

Visitors to the Twickenham website will be able to view live availability, rates and inventory for function spaces, as well as complete their booking online.

Twickenham had previously managed this booking process through traditional means that required a lot of admin work, but the new system will enable staff to focus their attention on other aspects such as client engagement and stakeholder management.

Nils Braude, catering and conference & events director at Twickenham said: “While online shopping and book now, pay now for accommodation has been the norm for a number of years, the events industry hasn’t quite caught up.

“There will always be a requirement for an element of human interaction when booking larger conferences and events, however we believe that there is an increasing desire to simplify the booking process to make it easier for both the venue and the client to manage.”

Lauren Hall, chief executive of iVvy, added: “We are extremely pleased to engage with Twickenham Stadium, to provide instant access for their exceptional range of event spaces, adding significant value to our marketplace and our customers.

“Onboarding such an iconic English venue that recognises the ongoing shift towards digitisation in the industry, and the need to monetise function space as a high priority to keep up with the demands of today’s buyer, is truly phenomenal.”

Image: Diliff