Industry News

BST 2018 sellout makes it ‘best ever’

Festival director Jim King said this year’s British Summer Time festval in Hyde Park was the “best ever” due to six sellouts and more ticket sales than previous years.

The six-day concert series kicked off on July 6 and ran through to July 15.

The headline shows were Roger Waters, The Cure, Eric Clapton and Bruno Mars, Michael Bublé, and Paul Simon at the sixth annual 65,000-capacity concert series.

King, the executive vice president of live music at AEG Presents, said, according to Music Week: “It was arguably our best ever with six sold-out shows and more tickets sold than ever before. It featured truly incredible performances that will be talked about for years.

“There were a number of reports going around that it wasn’t fit for purpose as a venue before we took it over and we certainly had challenges convincing people to firstly, play here and secondly, to come and buy tickets for it.

“We’ve proven that it is a world-class venue. For me it’s the best outdoor venue in the world. London needs venues like Hyde Park and it needs them to be the best there is.”

In addition, BST’s festival organisers provided fans with disabilities an improved experience as ticket holders had the opportunity to provide their evidence of disability in advance.

This means that people did not need to bring their private documents with them on the day, as well as enabling the festival to build a database of accepted evidence so that they don’t need to resubmit in future years.

Image: Nick Webb