Industry News

Ticketmaster and 49ers unveil single barcode season tickets

The San Francisco 49ers will introduce single barcode technology for multiple game entries at Levi’s Stadium after agreeing an enhanced partnership with Ticketmaster.

Under the agreement, Ticketmaster will continue to serve as the official ticketing partner for the NFL franchise.

The 49ers and Ticketmaster are set to roll out a new Member Credential for season ticket holders, through which a single scannable barcode will be used to make stadium entry more streamlined.

Since opening in 2014, more than 2.5 million fans have entered Levi’s Stadium to attend 49ers games using Ticketmaster’s platforms. Under this renewed partnership, 49ers fans will continue to access verified tickets on their mobile device, download them to a digital wallet, receive personalised event notifications, and enjoy a streamlined venue entry experience.

“Our organisational commitment to provide our fans with an enhanced gameday experience featuring the best technology available led us to be one of the first teams to use digital ticketing technology,” said Jamie Brandt, 49ers vice president of sales and service.

“Being based in the innovation capital of the world, renewing our partnership with Ticketmaster was a given, as they have consistently delivered platforms that improve not just the fan experience, but team and venue operations, as well.  We’re thrilled to continue this partnership and we look forward to even more innovations from Ticketmaster.”

Also in 2014, the NFL team helped launch the mobile platform VenueNext, integrated directly with Ticketmaster, to provide real-time insights and analytics to the 49ers and Levi’s Stadium resulting in an improved experience for fans.

“We’re proud to continue our partnership with one of the most innovative and forward-thinking teams in all of professional sports, the San Francisco 49ers,” said Greg Economou, chief commercial officer and head of sports for Ticketmaster, North America.

“With this renewal, 49ers fans will continue using the best technology available, which creates a more personalised and engaging live experience at Levi’s Stadium. Ticketmaster shares the 49ers commitment of innovation and looks forward to seeing our platforms continue to give their fans the best live experience possible.”

Ticketmaster and the NFL extended their partnership in 2017, to ensure the first league-wide fully digital ticketing system in sports.

Image: Jim Bahn