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McWilliams named SEC director of live entertainment

Debbie McWilliams has been appointed to director of live entertainment at Scottish Event Campus (SEC) in Glasgow.

McWilliams, who was formerly the head of ticketing and live entertainment for the Campus, will take on overall management duties, as well as commercial delivery, event booking and content creation.

Peter Duthie, chief executive of the Scottish Event Campus, said: “We are delighted that Debbie has accepted the position of director of live entertainment. Debbie has been instrumental in the growth and success of the live entertainment sector of our business.

“She played an integral role in the delivery of Scotland’s largest music venue, The SSE Hydro, in 2013. Debbie’s extensive knowledge, experience and proven track record across all aspects of live entertainment will be invaluable to the role.“

SEC Campus includes the 13,000-capacity SSE Hydro, which in 2017 handled more than one million ticket sales; making it the fourth-busiest music arena in the world in terms of ticket sales. The Campus also includes the SEC Armadillo auditorium and the SEC Centre exhibition centre.

McWilliams said: “I am excited to be taking up this new position and honoured to be given the opportunity to play a part in the future of live entertainment at the SEC.

“Live entertainment is a sector which is both challenging but also very rewarding and I look forward to working with the team to build on the incredible success that that we have achieved to date.”

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