The Rugby Football Union (RFU) and the Football Association (FA) have become the first sports organisations to join the Society of Ticket Agents and Retailers (STAR), the self-regulatory body for the ticket industry.
STAR members, which will also include Twickenham and Wembley Stadium, follow a strict code of practice that includes promoting clear information for ticket buyers, as well as operating a dispute resolution service.
RFU chief commercial officer Simon Massie-Taylor, said: “We’re pleased to be giving our fans this extra layer of protection. The RFU takes the issue of black-market tickets very seriously and we’re doing everything in our power to curtail the activities of ticket-scammers.
Jonathan Brown, chief executive of STAR added: “I am thrilled to welcome both The FA and the RFU on board. It’s brilliant they share our members’ resolve to provide confidence to ticket buyers.
“It’s also a milestone for STAR to start working with sports organisations and we’re delighted to have them, and their two stadiums, on board alongside our many members from the biggest names in UK ticketing including venues, theatres and ticketing companies. It can only make consumer power stronger.”