International ticketing provider Sports Events 365 has extended its partnership with Spanish LaLiga football club Atlético Madrid.

The season ticket agreement, which covered the 2018-19 season, has been renewed for another year to 2020.

Sports Events 365’s football portfolio already includes deals with 60 major clubs in Spain, Italy, England, France and Portugal.

The expanded agreement offers fans new opportunities before and after games, including being part of the welcome team and arriving two hours before the match to receive the players; arriving four hours before the match for an exclusive guided tour through the Wanda Metropolitano stadium; a penalty shootout experience at the stadium 15 minutes after the end of the game and the midfield experience involving taking a picture on the field after the match.

Sefi Donner, founder and chief executive of Sports Events 365, said: “We are looking to offer this model first implemented with Atletico Madrid with other clubs interested in increasing their revenues.”

He added that demand for Atlético tickets “witnessed phenomenal growth” after the club won the 2018 UEFA Super Cup. Donner predicts “a further 15 per cent growth in sales in the Spanish market in the coming year”.